Vegetarian Express
Brand positioning, visual identity, photography, graphic design, vehicle livery, digital design, packaging, content creation.

Out with the sandals, beards and knitwear for this specialist foodservice business and in with a vibrant palette of people, attitude and glorious, jaw-dropping delicious food.

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It ain’t niche anymore...it’s normal

By abandoning the stereotypes associated with vegetarianism and veganism, we could reach a larger audience and grow demand. From this position our direction was clear. To turn every preconception about plant-based eating on its head, to never preach, and to focus on the delicious food, not the worthiness.

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You don't look vegan

Model casting to vigorously contradict the stereotypes and to include rather than divide.

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Airfield

Phone +44 (0)1303 766 900
Mobile +44 (0)7977 800 900
studio@airfielddesign.co.uk

Glass Works,
Mill Bay, Folkestone,
Kent, CT20 1JR

Registered address: Airfield Design Ltd, 19 North Street, Ashford, Kent, TN24 8LF. Registered in England company number 7405616.