Fresh Direct
Visual identity, photography, graphic design, packaging, illustration, marketing communications

"Make us different but keep us the same." was the plea. We responded with a quirky, flexible upgrade for and an established fresh produce brand that had lost its way.

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Illustrations

A pre-existing element of the identity we kept the produce illustrations and the equity they hold.

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Other projects

Vegetarian ExpressProject type

M&J SeafoodProject type

Pork & CoProject type

Fresh DirectProject type

DifortiProject type

Cool FoodProject type

Trading PostProject type

Ei GroupProject type

LeytonProject type

Airfield

Phone +44 (0)1303 766 900
Mobile +44 (0)7977 800 900
studio@airfielddesign.co.uk

Glass Works,
Mill Bay, Folkestone,
Kent, CT20 1JR

Registered address: Airfield Design Ltd, 19 North Street, Ashford, Kent, TN24 8LF. Registered in England company number 7405616.