WHAT WE DID: Brand positioning, visual identity, full brand roll-out, marketing collateral, digital

We’d been working with M&J Seafood for some time before we were asked to give their positioning and visual identity a kick. Like many companies we work with, they were keen to shake off their bland corporate veneer and to look and sound like they really were…honest to god fishmongers. Our starting point was the Guvnor. A no-nonsense, bold, plain-talking brand persona who informed M&J’s identity and whose tone of voice was instantly recognised by customers and employees alike. He is our constant guide. If ever we’re not sure how to proceed we ask ourselves…what would the Guvnor do?