Fresh Fayre

Visual identity, brand roll-out, marketing collateral

Fresh Fayre the antidote to large corporate foodservice. A business built over many years on personal relationships, flexible service and home-made style products, as well as one of the largest sandwich and salad ranges in the UK. We produced a sympathetic refresh of their brand that is loved by small independent traders and national contract caterers alike. Bringing customer empathy through quirky food photography, and a familiar but updated identity and brand mark.